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Posts Tagged ‘SEOMoz Toolbar’

PostHeaderIcon Comparing General Purpose SEO Toolbars

Note to readers: click on the link to download a copy of my analysis of general purpose SEO toolbars.

After working for so long at the local seo Houston, I developed one of my more unusual pet peeves in SEO  and that is the number of general purpose SEO toolbars available for use. Actually not so much the number, but the fact that each one claims to be the best of the best, each one has its champions in the community, and each reports slightly different data for certain metrics. Which one is best for me and in what situations? Which provides the most accurate data?

I have been asked so many times by customers “What is the best general purpose toolbar for Firefox?” that I finally decided to do a detailed comparison, if nothing else to satisfy my curiosity about:

  • how similar the features/functions of these toolbars are.
  • how accurate they were (e.g. did they all get the same numbers for similar analyses).
  • which one was best in which situation.

I could spend days writing reviews of these toolbars, but very few would read these and I doubt the added information would prove all that useful versus downloading and trying the tools. SEOs are, by definition, very much experimenters. They prefer to test rather than read or guess. On the other hand, a high level visual summary, which can provide a sense of the tools coverage as well as its focus/strengths, would probably help those evaluating tools so they can know which features they should explore in which tool.

Ergo the table below, which shows a feature-by-feature comparison of six popular SEO toolbars for Firefox – FoxySEO Tool, SEMOMoz, SEOBook, SEOpen, SEOQuake, and SEO for Firefox. Hopefully the categories and line items are self-explanatory. If not and I get enough comments, then I will add an addendum explaining the line items – but that would be painful and probably not add a lot of value for most of the audience.

No doubt, readers are going to be upset because I didn’t get to their favorite toolbar, and for that my humble apologies. In the process of this research, I found several more general purpose SEO toolbars, like ToolbarBrowser, which need review. I will have to cover those on in a separate post and I will update the downloadable pdf comparing all of the toolbars as I extend the research.

What I found interesting:

    1. There was no single metric/line item that all six toolbars analyzed except the number of backlinks to site in Yahoo! SiteExplorer.

 

    1. Five of the six tools included metrics for PageRank of the current page, pages in Google Cache, number of backlinks to page in SiteExplorer, DMOZ Entries, Keyword Density, and Meta Tag Analysis. These were the most widely shared metrics.

 

  1. Each tool has different strengths and weaknesses. For example:
    • SEOBook’s toolbar clearly has a much deeper set of tools for keyword analysis compared to the others.
    • FoxySEO tool has a broader coverage of metrics in the social media, site performance, and indexing domains.
    • SEOQuake and several others provides the set of analyses for every line item in the SERPS, which is very handy for competitive analysis.
    • SEOMoz, on the other hand, has fewer tools but they cover areas not included in other toolbars, as well as including metrics unique to SEOMoz – e.g. MOZRank, MozTrust. The toolbar also links to the SEOMoz Pro tools on the SEOMoz website, where you can run other, deeper analyses. Clearly, its purpose is not to perform all the analysis “on page” but rather to give a high-level view from which further data can be gleaned by using the more detailed SEOMoz tools. However, those tools (and the toolbar) are only available to paid SEOMoz members.
  2. As far as accuracy goes, when checked most of the tools reported consistent data on everything but link-related metrics, where the data tended to vary widely. Yahoo SiteExplorer links probably had the least variation, but when you looked at bookmarks on social media sites or directory entries in DMOZ or Yahoo, you can see results that differ by a factor of 10 in some cases. What is even more interesting, when I manually went to some of these sites and typed in the same query, I actually got a set of results that differed from the data I got in SEOQuake and FoxySEO Tool.

So which toolbar is right for you depends on:

  • What metrics you feel are important to you.
  • What services you subscribe to.
  • How cluttered you like your Firefox screen.
  • How much performance degradation you are willing to tolerate. In the case of tools which provide metrics for every line in the SERPs, the wait time can be substantial.

How Can You Tell Someone is a SEO Tool Addict? Look at Their Firefox.
As you can see from the picture, as a self-confessed tool addict I have all of them running – which explains why I never use Firefox for anything but SEO work. Advantage to Chrome for regular browsing and social media work, at least until all the SEO plugins port over to Chrome.

 

Category/Feature Foxy SEO Tool SEOMoz SEOBook SEOpen SEOQuake SEO for
Firefox
General            
Site Found Date/Age     +   + +
Google Page PageRank +   + + + +
Google Site PageRank     +      
Google Cache +   + + + +
Google Info +          
Google Site +          
Google Similar Sites       +    
Quarkbase Info       +    
Error 404 page check +          
robots.txt check +     + +  
robots.txt viewer       +    
W3C Validation +     +    
Site Header Check       +    
XML Sitemap Checker +       +  
Links to SEOMoz tools   +        
Show Nofollow tags   + +     +
Web Server Type         +  
Wayback Machine Archives       +    
             
Traffic Measures            
Alexa + +   + + +
Bing +          
Google Trends +          
Quantcast +   +      
SEMRush rank         +  
SEMRush price of CPC         +  
SEMRush Traffic     +   +  
Compete.com rank   + + + + +
Compete.com uniques   + + +   +
Google Trends     +      
             
Search spider simulator +          
             
Site Performance            
Network World Response +          
Page Loading Test +     +    
Ping Test +          
DNS Test +          
Geo Location +          
IP Address +   +   +  
IP Search     +      
IP Neighbors +          
My Server Header +   +      
My IP Information +          
Copyscape +          
Internet Archive +          
WhoIs +   + + + +
Proxy View +          
             
Measures of Content Indexing            
Google Pages Indexed +   +   + +
Google Search Domain +          
Google Images +          
Yahoo Pages Indexed +   + + +  
Yahoo Search Domain +          
Bing Pages Indexed +     + +  
Bing Images +          
Bing Search Domain +          
Google Webmaster Tools – Top Searches +          
Ask Search Domain +          
             
Link Analysis/Metrics            
Google Links +     +    
Google Webmaster Tools – Backlinks +          
Site Explorer Backlinks Site + + + + + +
Site Explorer Backlinks Page +   + + + +
Site Explorer for this Site +          
Site Explorer for this Page +          
Site Explorer .edu links     +     +
Site Explorer .gov links     +     +
Site Explorer .mil links     +      
Bing Links +     + +  
Bing Site +          
Alexa Backlinks to Site       +    
Blog links           +
Majestic SEO Linkdomain     +     +
Internal links to page         + +
mozRank of page   +        
mozTrust of Page   +        
Domains linking to site   +        
Root domains linking to page   +        
mozrank of subdomain   +        
Domain mozRank            
Domain mozTrust            
             
Social Media Visibility Metrics            
Google News +          
Google Blog +          
Google Groups +          
Yahoo News +          
Ask News +          
Bing News +          
Bloglines           +
Delicious +   +   + +
Digg +   +   + +
Digg Popular Stories     +     +
MySpace +          
Stumbleupon +   +     +
Technorati +       + +
Twitter +   +     +
Wikipedia +         +
Yahoo Answers +          
youtube +          
             
Tools to Bookmark in Social Media            
Reddit +          
Facebook +          
Mixx +          
MySpace +          
Propeller +          
Squidoo +          
Stumbleupon +          
Technorati +          
Twitter +          
Yahoo! Buzz +          
             
Set Bookmarks in Search Engines            
Ask +          
AOL +          
Google +          
Live +          
Yahoo! +          
             
Directory Entry Metrics            
About.com +          
DMOZ +   + + + +
Google Directory +          
Yahoo! Directory +   +   + +
Best of the Web     +     +
Business.com     +      
             
Keyword Analysis Tools            
Keyword Density Checker +   + + + +
Keyword Importance +          
Keyword List Generator     +      
Keyword List Cleaner     +      
Keyword Highlighter     +      
Keyword Typo Generator     +      
Meta Tag Analysis + + +   + +
Shows images alt text           +
SEMRush Domain Report +       +  
Domain Name Search +          
Google Adwords CPC +          
Google Adwords Traffic Estimator     +      
Google Sponsored Links +          
Google Adwords Keyword Tool     +      
Google Search-based Keyword Tool +   +      
Google Trends Searches +   +      
Google Insights Search +   +      
Google Suggest     +      
Keyword Discovery     +      
Quintura            
SEOBook Keyword Suggestion Tool     +      
Wordpot +          
Wordtracker +   +      
Yahoo! Search Results     +      
             
Rankings            
Keyword Rank Checker     +      
Site Comparison Tool     +      
             
Other            
Google Translate       +    
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