http://www.aboutonlinematters.com/2009/07/the-economics-of-twitter-for-advertisers-part-2/#utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 10 May 2011 08:28:19 +0000 hourly 1 http://wordpress.org/?v=3.1 http://www.aboutonlinematters.com/2009/07/the-economics-of-twitter-for-advertisers-part-2/comment-page-1/#comment-373 Adam Edwards Thu, 06 May 2010 15:07:02 +0000 http://thewordinsearch.com/?p=180#comment-373 Hello, Arthur. To begin, I'd just like to tell you that your piece has been extremely helpful. I am currently gathering research on the role of social media in the travel industry. In particular I am focusing on the notable successful behaviour of brands when it comes to interactions with customers in digital media. As Mark has said, it would be great to hear your thoughts on this topic now that some significant time has passed in the social media timeline. It would also be nice to find out where you gathered your travel industry data from. Hello, Arthur. To begin, I’d just like to tell you that your piece has been extremely helpful. I am currently gathering research on the role of social media in the travel industry. In particular I am focusing on the notable successful behaviour of brands when it comes to interactions with customers in digital media. As Mark has said, it would be great to hear your thoughts on this topic now that some significant time has passed in the social media timeline. It would also be nice to find out where you gathered your travel industry data from.

]]> http://www.aboutonlinematters.com/2009/07/the-economics-of-twitter-for-advertisers-part-2/comment-page-1/#comment-354 Mark Fri, 09 Apr 2010 18:37:56 +0000 http://thewordinsearch.com/?p=180#comment-354 Arthur, this is a terrific example. I was amazed at the potential of the amplification effect. But the hard realities of dormancy and true pass-along were sobering. Yes, the dollar ROI looks pretty good, but does that dollar cost include the cost of person-hours to manage this campaign? At first, I was shocked by the dropout rates. But that seems to make sense for a new medium. Try it, try to figure out how to use it, get confused because you don't understand how to use it, or don't see a fit, and drop out. I'd love to hear your thoughts about this now that nine months have passed. Arthur, this is a terrific example. I was amazed at the potential of the amplification effect. But the hard realities of dormancy and true pass-along were sobering. Yes, the dollar ROI looks pretty good, but does that dollar cost include the cost of person-hours to manage this campaign? At first, I was shocked by the dropout rates. But that seems to make sense for a new medium. Try it, try to figure out how to use it, get confused because you don’t understand how to use it, or don’t see a fit, and drop out. I’d love to hear your thoughts about this now that nine months have passed.

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