Comments on: What is Influence and Why is It? http://www.aboutonlinematters.com/2009/06/what-is-influence-and-why-is-it/#utm_source=feed&utm_medium=feed&utm_campaign=feed Tue, 10 May 2011 08:28:19 +0000 hourly 1 http://wordpress.org/?v=3.1 By: dominiq http://www.aboutonlinematters.com/2009/06/what-is-influence-and-why-is-it/comment-page-1/#comment-9 dominiq Tue, 30 Jun 2009 23:31:53 +0000 http://thewordinsearch.com/?p=115#comment-9 Very interesting. One thing so, it looks to me that when you're talking about search engine influence you are combining two concepts: - accessibility and influence The first in mandatory for influence (one can argue that organized scarcity could be a great influence strategy as well) but it's not enough. Ads in Google have a different type of influence on me compared to peers recommendation or expert reviews. Also sometime, whatever Google will feed me with, I have a wired red flag for a brand because I have learned and be influence by facts and data. Having said that. Your point is well taken. Best Very interesting.

One thing so, it looks to me that when you’re talking about search engine influence you are combining two concepts:
- accessibility and influence

The first in mandatory for influence (one can argue that organized scarcity could be a great influence strategy as well) but it’s not enough.

Ads in Google have a different type of influence on me compared to peers recommendation or expert reviews. Also sometime, whatever Google will feed me with, I have a wired red flag for a brand because I have learned and be influence by facts and data.

Having said that. Your point is well taken.

Best

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